News papers- Their Purpose and Reach.
Newspapers are the life line of a nation and pulse of a society.
News papers- Varied Audience Interest
News papers- Carry Static Messages
Print media lets client’s present static advertisements to their consumers, as compared to radios and televisions, which deliver floating messages. This means that if you are able to attract the attention of readers, you may be able to lay out an effective copy that creates awareness among them about your brand or tempts them to buy those. Another important advantage that newspapers and magazines offer unlike any other medium is that it allows you to explain your product’s benefits. Your advertisement can feature a combination of both copy and visuals. In some cases, readers get multiple messages from your advertisement.