Radio is one of the oldest and most beloved forms of entertainment that still exists. Many people predicted that radio advertising would be doomed because of the emergence of the television and the power that it had over people. But, still today there are over 300 million people who tune into the radio each and every day.
Radio is an intimate form of advertising. Many people listen alone, such as when jogging or driving. Listeners develop strong relationships with their favourite stations, identifying with the music and bonding with on-air personalities.
With most people using their mobiles for radio, it helps to connect the youth & middle age group in the middle class segment, while they are at home, at work or in their cars.
No matter whether you advertise with an all-sport or a classic rock format, stations know the audience demographics. Your advertising reaches the gender, age and economic status you target.
Radio is more cost-effective than television commercials, print advertising and direct mail.
Radio advertising works as an everywhere medium. Consumers don’t have to be in front of their television or at their computer. They don’t have to acquire a magazine or newspaper, locate their eyeglasses or even know how to read.
Radio hosts often have a large amount of influence over their viewers.